When I swatched this, I was surprised that it was pigmented in just one swipe. I was looking for a blush similar to e.l.f.'s blush in shy because I love that shade but it needed to be swiped more than once to get the color I wanted. I love the feeling; It feels so silky. I guess because it is a powder blush. I don't think they sell this in stores anymore because I read that it was discontinued. I did see it on ebay though.